This can be especially helpful when you're trying to connect with the business call center rather than a specific business location. After searching for a travel services, for example, you might want to call to discuss trip planning with an agent. Or after searching for car insurance, you might want to call for a quote. Now, if you're using an iPhone, Android device, or Palm Pre, you can just click the phone number to call the business without needing to navigate to a new page.
If you're an advertiser and would like to learn more about how to add a clickable phone number to your mobile ads, check out this post on the Inside AdWords blog for more details.
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