As if Amazon hadn�t issued enough of a challenge to Google with the launch of their Appstore for Android followed shortly by the opening of their Cloud Player personal music streaming service, the company is reportedly exploring the possibility of launching their own NFC payment service. The mobile payment service would compete directly with the work being done by Google, Apple, and the joint-carrier endeavor Isis from Verizon, AT&T, and T-Mobile.
The Amazon Payments branch of the company is currently exploring the pros and cons of entering the mobile payment market, so nothing is set in stone. Amazon�s recent moves show a company starting to make some Google-like moves, spreading out from their core service and exploring technologies and markets outside of online retail.
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