0 Introducing Google Analytics for Mobile Apps

By Unknown | At 10.00 | Label : alexandra's mobile [ad]itude , google analytics , google mobile ads , mobile [ad]itude | 0 Comments

Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.

As with websites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don't contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app.
Developers can also track visitor actions that don't correspond directly to pageviews using Event Tracking. These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.
Redfin, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. Watch this video to learn more about their experience:



To get started using Google Analytics to understand and optimize how people use your iPhone or Android mobile app, check out the SDK and technical documentation.

Posted by Meredith Papp, Google mobile ads team

0 AdSense for Mobile optimized for high-end phones

By Unknown | At 06.19 | Label : alexandra's mobile [ad]itude , google mobile ads | 0 Comments

(Cross-posted on the Official Google Blog)

High-end mobile phones, like iPhone, Android-powered devices and the Palm Pre, continue to grow � Gartner estimates that global sales of smartphones will soar by 27% in 2009, to 177 million units. Naturally, as a result more and more people are browsing the web on the go.

Because these devices offer a browsing experience that is similar to desktop computers, advertising on smartphones is a natural extension for any AdWords campaign. However, it's not always been easy for advertisers to reach people on smartphones. That's why we're investing in new high-end mobile advertising products such as our search ad options for high-end phones and AdSense for mobile applications. We hope to make advertising on high-end mobile devices as intuitive, effective and user-friendly as our existing AdWords tools.

Today, we're excited to announce a new feature for our AdSense mobile publishers that enables them to serve text and image ads on their sites � specifically on these high-end smartphones. This helps mobile publishers earn revenue and fund more mobile-specific sites and web content.

New features like this help to nurture the smartphone ecosystem by encouraging the creation of more mobile content and by helping advertisers to grow their businesses by reaching new audiences. Our users' experience is also improved, with increasingly relevant and device-optimized mobile ads that load faster and fit better on small screens.

For more info about this feature, check out the Inside AdSense Blog.



Posted by Danielle VanDyke, Software Engineer

0 Which mobile ads are right for me?

By Unknown | At 18.51 | Label : alexandra's mobile [ad]itude , google mobile ads | 0 Comments

In December, we launched ads for iPhone and Android devices. This feature allows advertisers to target their standard AdWords text and image ads to the iPhone, Android devices, and other mobile devices with full (HTML) Internet browsers. Before that, advertisers who wanted to reach mobile users had to create mobile-specific text and image ads that would only show on phones with mobile Internet (WAP) browsers. Now that mobile ads can be targeted for both full HTML and WAP browsers, some of you advertisers may be wondering, "which mobile ads are right for me?"



Standard mobile ads show on mobile devices with WAP browsers and usually direct users to a mobile website -- most likely written in a mobile markup language such as XHTML, WML, or CHTML. Standard mobile ads also offer a click-to-call feature, which lets you direct users to a business phone number instead of a mobile website. If you have a mobile website or want to collect leads via phone, standard mobile ads may be right for you. You can learn how to create standard mobile ads here.

High-end mobile ads show on iPhone and Android devices and don�t require a mobile website. High-end mobile ads don't have a click-to-call option, but they do allow advertisers to direct users to various other properties such Google Maps, the iPhone App Store or Android Market, or YouTube. If you specifically want your ads to show on iPhone or Android devices, these ads might be right for you. They are also a good choice for new mobile advertisers because they are easy to enable through your campaign settings.

Of course, depending on your needs, you can also use both types of mobile ads. To summarize, here's a table with information on standard and high-end mobile ads.

Posted by Alexandra Kenin, Product Marketing Manager, mobile ads